Tomaquag Museum sends a HUGE thank you to Rob Walch, VP of Podcaster Relations at Liberated Syndication (Libsyn), the largest podcast network & media hosting service for audio and video content in the world since 2004.
Mike Johnson, Marketing and Media manager for Tomaquag Museum, began to receive negative feedback from audience members, who noted that our Native American museum was sending out a survey that did not include a category selection under “Ethnicity” for Native Americans.
The survey campaign entitled “Help us get to know you better” was intended to help Tomaquag Museum learn more about its podcast audience so that it could provide better video content for our podcast “The Indigenous Lifeways” .
“I started receiving some E-mail that was respectful, but all generally had the same concern,” said Johnson. “The basic feedback was that as a Native American organization, our survey did not reflect that choice of ethnicity for that segment of our audience. It was a bit embarrassing” he said.
Johnson then reviewed the survey, confirmed the concern, and reached out to Rob Walch at Libsyn, who provides the survey free to their customers who host digital media files with the company. “Working with Rob is great,” says Johnson. “I have been personally using Libsyn on and off since roughly 2004 for a variety of different shows. They are always responsive.”
Less than a week later, Rob emailed back, stating that the selection had been added to the survey for all of Libsyn’s customers. “This is why I use them,” said Johnson. “They could have ignored us. We are a small non-profit organization, however, our podcast is one of the important tools we use to help build our brand awareness.”
The survey will be sent out again in the near future, and Tomaquag Museum is hoping that the response rate will be higher when it does now that the to the survey has been updated. "We really thank Rob and Libsyn for being so responsive and listening to our concerns." Said Johnson "They are a really good role model for other companies to follow."
About Liberated Syndication:
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About Tomaquag Museum:
Tomaquag Museum, Rhode Island’s only museum entirely dedicated to telling the story of the Indigenous Peoples was established in 1958. It is a Native-led nonprofit museum. Tomaquag serves as a cultural bridge between the past, present and future as well as a facilitator between the Indigenous communities and the diverse world.
Through our unique collection, lectures, tours, off-site programs, and arts & educator workshops, we educate the public regarding Native history, culture, arts, current events and environmental issues.
Tomaquag Museum is one of 10 recipients of the 2016 National Medal for Museum and Library Service, the nation’s highest honor given to museums and libraries for service to the community.
The Museum is visited each year by artists, researchers, students, and travelers from across the United States and throughout the world. For more information www.tomaquagmuseum.org and follow us on Facebook and Twitter